Do you really know what Millennials want?
With 50 survey questions asked to a nationally representative sample of over 1,200 young Australians, aged 19 - 36 years old, The Australian Millennial Report contains the insights your organisation needs to truly understand the needs and wants of Australia’s largest consumer segment and workforce.
The Australian Millennial Report includes game changing insights across smartphone usage, finance, banking, property, media, education, health, environment, politics, and more. The report defines four unique Australian Millennial marketing segments, and includes 190 pages of brand new Millennial research.
Meet The Researchers
After struggling for years to find any quality local data on the Millennial generation, globally awarded advertising strategists, Mark MacSmith and Tom McGillick set out to conduct the largest survey of Australians 19-36 years old.
Their findings are a game changer for all industries and a must read for any organisation. Now in its second year, The Australian Millennial Report is the leading piece of research into the attitudes, behaviours, and experiences of Australian Millennials, providing organisations with the data they need to build a detailed understanding of the Millennial generation.